Platinums was founded on September 28, 2019 by Alex Chung. The original logo was created via a contest for $400.

On October 11, 2019, It merged forces with Project Marz which was founded by Jad Walker in order to create a CBD empire to bring Colorado CBD to the masses.

On March 14, 2020, Platinums officially ceased operations as a CBD company and evolved into the most exclusive streetwear brand in the world.